DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. We’ve been called every good and bad thing you can think of, from “The most thrilling thing to happen to skincare” to “The hottest beauty company right now.”

We’ve sold more than one product every second, opened new doors around the world to make our products more accessible to our community, and welcomed our 1000th employee. Our lab is hard at work with many new products in development, and with plans for further expansion, we’re excited to continue to do big, good things.

DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter,” Brandon Truaxe. During a four-month co-op at a skincare lab, he became frustrated by the lack of passion, transparency, and insight in the way beauty products were being developed. After selling his first software company, Brandon’s frustration with the beauty industry remained, and he set off to make a change in the beauty business. That change is DECIEM, and we’re working hard to continue Brandon’s vision for a better world of beauty.

Everything we do is of exceptional quality. Today, quality is no longer defined merely by price points or distribution channels. Quality means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. We respect these principles and choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this genuine definition of quality.

Follow us on Instagram, LinkedIn, TikTok, YouTube, and Facebook. We’ll share good things.